Make Your SEO Campaign Right
Make Your SEO Campaign Right
These are the few steps but are really important, and actually you yourself can take care of it instead of going to a certain SEO company to deal with your internet marketing drive.
You should determine your targeted keywords…
The initial very important step is to find out what are the most vital keywords for which you want your webpage to appear on search engine result page. Of course you know your business more than other people. You should identify your target market and audience. For this reason, you should determine 10 relevant phrases that you think that your possible clients will look for.
You should put a good and relevant title of your website pages that are catchy…
After you have determined on your targeted keywords, the second step is to put them up correctly. The titles of your web pages are definitely the primary thing that any search engine crawler will search and read to determine that it is the most relevant to a certain user’s query; it will help you out to rank your website. Your main page title must contain your targeted keyword, always keep that in mind. All the sub pages of your website should have titles that are relevant to the content of that particular page. For instance, the title of the contact page should be “Contact Us”. Always bear in mind that you are not endorsing your “contact” page. The idea is to make things clear to visitors.
You should set up your Meta tags and Meta descriptions…
Although Google already said they don’t really give importance to Meta tags content, it is still advisable to put your targeted keywords in Meta name=”keywords”/ area and it should be a one line description of your website in meta name=”description” area in your header tags. Because many other search engine crawlers will still read those. And Google would not give you negative marks because of that.
You should make a unique content for your main page…
Your website’s main page should have a good unique content that describes your business. This preliminary text should have the phrases that also indicate in the title of the page. SEO professionals say that you should utilize your targeted keyword about 2-3 times in every 250 words but you should not exaggerate it because you might caught up by Search Engines for keyword stuffing. As much as possible, put your local business address and phone number on main page and ‘contact us’ page to put a weight on “local business result pages” on major search engines like Google.
You should make a business blog…
Google really loves blogs as well as other search engines. Having a business blog really pays well – and this is something you must always keep in mind. Whatever kind of business you have, you should write at least one to two posts every week about your business. It can be about industry news, your website update, and if your promos – well anything that are relevant to your business.
